Featuring Ali Schwanke
CEO & Founder,
Simple Strat
About this session
What if you could increase your customer acquisition AND speed up the rate of new sales? You can do both when video is an active part of your content marketing strategy.
In this session, you’ll learn proven secrets for building video into your inbound marketing campaigns. We’ll also cover the building blocks of trust through video, how human faces and familiarity done right can speed up the sales process, and the critical connection points you need to establish in your sales and marketing funnel in order to drive leads from video.
Bonus: This session features a real-life B2B case study from HubSpot Hacks, a popular B2B tutorial series for HubSpot users worldwide with more than 3.9M impressions and 500+ TOFU leads since its inception.
Categories covered by this session
Ali Schwanke
Ali Schwanke is the CEO and Founder of Simple Strat, a boutique agency that simplifies content marketing for B2B tech companies worldwide. With 15+ years of marketing experience ranging from in-house marketing and agency to sales and entrepreneurship, she brings a practical and data-driven perspective to the practice of content marketing.
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