The New World of B2B Sales: Critical Capabilities and Top Technologies for 2021

Featuring Mary Shea
Principal Analyst, Forrester Research

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About this session

We've just gone through the most disruptive year in recent memory for the world of B2B Sales. And as we enter 2021, many questions still loom, but a few things are very clear: digital-first selling is critical, hyper personalization is key, and embracing video is a must. But how do modern sales teams truly adapt to this new world in a way that drives a positive impact on performance, efficiency, and sales culture?

Join guest speaker Mary Shea, Principal Analyst at Forrester Research, to discover the top trends for B2B Sales in 2021, critical capabilities that will set sellers apart in a digital world, and key technologies that will support the digital-first seller in the year ahead.

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