The $700k Sales Video (and 8 Others I Use Every Day to Source, Accelerate, and Close Large Global Deals)

Featuring Thomas Buchanan
Enterprise Account Executive, Modus

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About this session

As more people started working from home, buying committees became more spread out and more difficult to navigate. I used to hop on a plane, deliver a slide deck to a room full of people then ask for the order. Now I need to engage 8-12 people remotely, and influence more like 30, many of whom are in different timezones and unable (or uninterested) to join a Zoom call. And that's when I discovered the real power of personalized videos. Fast forward to today, and my close rates have quadrupled. Yep, they are up 4x!

Join Video-in-Business Award winner Thomas Buchanan to learn how he's transformed his own sales process to take a digital-first, and video-first, approach to engaging key accounts. From prospecting right through to proposals, Thomas uses custom videos to earn the attention of key prospects, to clearly demonstrate his products and services, to create moments of connection, and most importantly, to ensure every stakeholder at each account has gotten to know him personally, whether or not he's ever met them. Walk away with inspiring new ideas for how to use video in your own sales process to boost your close rates, grow your deal sizes, and unlock more upsell opportunity.

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