Live-streaming is skyrocketing in popularity amongst both brands and audiences, but very few businesses - especially those in B2B - have figured out what the heck to do with it! Why would you go live on a social media platform instead of just recording and sharing a video, or doing a traditional webinar? What makes live-streaming so effective and how can modern businesses tap into it as a way to hyper engage their community?
In this talk, Daniel Glickman, head of growth at StreamYard, will break-down the business goals and various use-cases for business live-streaming. You'll learn when you should go live as a business, what KPIs are associated with live streaming, and how to track them effectively. You'll also see real-world examples of how other B2B and B2C businesses use live video in their marketing and community engagement efforts.