Don't Just React, Re-Invent: Embracing a New Mindset and Toolset for Marketing in 2021
Featuring Brian Fanzo
About this session
In today’s digitally noisy world, people crave an emotional connection to the brands with which they do business. They value authenticity over production value, helpfulness over headlines, and brands that stand out as trusted leaders. In this new world, your marketing team needs to do much more than just generate more leads: they need to educate, earn trust, and create real human connections through authentic and share-worthy content - and much of that content will be video.
Join digital futurist Brian Fanzo for a one-of-a-kind conversation on the fundamental shifts in today's world of marketing and what it means for how we plan out the year(s) ahead. Learn how to embrace a new mindset for captivating audiences through conversational video content, new opportunities for brands to leverage virtual events and live streaming in ways that really matter, and how to adopt a 'creator' mentality within your marketing team and beyond.
Categories covered by this session
Brian has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist. His followers on social media and podcast downloads rank in the hundreds of thousands, resulting in Brian being an influencer for 19 of the Fortune 100 companies.